RNGI needed a campaign that would change how people felt about Nursing courses in general. The campaign had to change the perception of nursing courses and also drive home the message that Nursing as a profession has excellent prospects and future. We devised the 'Learn to Care from the Heart' campaign for RNGI. The idea was to bring more focus on Nursing as a profession by highlighting its humanitarian side, and showcasing RNGI as a group that is committed to the future of Nursing and Nursing courses in India.
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